How does Procter & Gamble selects its portfolio of products? Organization: empowered, agile, accountable.Constructive disruption across its business.Portfolio: performance drives brand choice.It comprises a huge portfolio of consumer products acquired via an integrated growth strategy comprising five pillars : Feminine and family care: $19.7 billion.This year Procter & Gamble generated over $80 billion in revenues and almost $18 billion in operating income through five operating units: The company operates five divisions which it calls sector business units (SBUs): On the other hand, it focuses on innovating, by creating new products, brands, and focusing on making them into new categoriesįrom this combination, P&G business model evolves.On the one hand it focuses on the growth and success of existing brands and products which have become successful categories in the minds’ of consumers.To understand P&G business model, its critical to grasp the fact it moves in two opposite directions: P&G Key Growth Driver? Its Acquisition Strategy!.Digital Business Models Podcast by FourWeekMBA.
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